# Noturu

> Noturu is an independent Roblox game studio. We make original Roblox games and build branded experiences, launch events and avatar items for brands. Slogan: "Games worth losing sleep over."

Noturu (also written Noturu Studio) is an independent game studio that builds on Roblox. The name comes from "turu", Javanese for sleep and widely used as Indonesian slang: "no turu" means no sleep, and the goal is games people stay up late playing.

Website: https://noturu.studio/
Contact: hello@noturu.studio

## Games

Noturu has 3 original Roblox games in development. Names and details are not public yet; the website shows them as "Coming soon". Playtest invites go out on the studio's Discord before launch.

## Roblox experiences for brands

Noturu builds Roblox experiences for brands that want to reach players inside Roblox instead of through ads.

- Branded game: A full experience built around your product or story, with a loop that brings players back after day one.
- Launch events: A limited-time event, quest or takeover timed to your campaign dates.
- Avatar items: UGC items players earn in-game or buy in the Marketplace, so your brand goes wherever their avatar goes.
- Live ops and reports: We keep it running after launch and send you visits, playtime and what players actually did.

### How a brand project runs

1. Brief: You tell us the goal, the audience and the dates.
2. Prototype: A playable grey-box version to react to, before any art.
3. Launch: Built, tested with real players, then published.
4. Run: Updates, events and a report you can share with your team.

To start a brand project, email hello@noturu.studio with the brand, the goal and the launch date.

## How the studio works

- Fun before pretty: Every idea gets played as grey boxes first. If it isn't fun there, art won't save it.
- Ship, then listen: Players tell us what the game is. We put builds in front of them early and often.
- Small on purpose: A tight team means fewer meetings, faster calls and more time in playtests.

## Topics

Roblox game development, Roblox branded experiences, Roblox UGC avatar items, Roblox live operations, Luau, Game design

## Profiles

- [X](https://x.com/NoturuStudio)
- [Instagram](https://www.instagram.com/noturu.studio/)
- [TikTok](https://www.tiktok.com/@noturu.studio)

## Pages

- [Home](https://noturu.studio/): games, brand partnerships, how the studio works, contact